I spent a decade in the ad agency business before coming back to music full time. Consequently, I developed an eye for good marketing techniques.

While many composers have their own web sites, one of the most effective I’ve seen recently is composer John Debney’s at www.johndebney.com. John composes for film (including Mel Gibson’s The Passion). What John has done with his web site is to use video at its most effective use – to demonstrate.

I won’t give away the secret. Just go to his home page.

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